Chic U.K. Children's brand
Behind the brand

Eva Karayiannis
Founder and Director
Eva launched Caramel in 1999. Originally a lawyer, Eva moved from Athens, Greece to the UK to study art history at Sotheby’s. Soon after, she leaned in to her individual style and created a children's wear brand because she felt the category hadn't evolved. At a time when people were really starting to include their children more in their lives, to spend money on them, her approach to dressing them in a more fashion forward way has found a faithful following ever since.
Caramel began as a stockist of kids’ clothes from small, independent, artisan designers from London, the Cotswolds and even as far as Peru. Eva ran the company from her living room and kitchen, before eventually opening a bricks-and-mortar store in Brompton Cross.
Today the brand has boutiques around the world still offering understated luxury children's items, employing only the finest quality materials, enormous attention to detail, an unflinching way with color, and unique prints which produce modern classics every season.